Today, having a website for your business, is as important as having a phone number or an office space or a shop, for that same business. Research has shown that over 60% of customers expect a company to have its own online presence. So why wait, your customers already expect you to have a site. If you have a business, but are still reluctant to take that step, below are 6 reasons why your business needs its very own website.
- It is Cheap and Easy
Even for a great many internet surfers that feel comfortable while online, and may even consider themselves tech-savvy, the idea of creating their very own website can be quite scary. Hiring your own web designer would be pretty costly, but what are your options if you lack the experience and knowhow? How can you ensure that your website will do your business justice? What if the website is poorly constructed and fails to bring in the desired customers? What if the site ends up looking very dated, scaring away any would-be customers?
These are all the concerns that most people have, when starting out. Fortunately, these problems are easily solvable. There are tons of different DIY solutions that you can adopt, specifically created for small companies that are on a small budget. You won’t need any experience or coding skills to set them up, just drag and drop the images and text into the right area, and you can be up and running within the hour. Even a thin website can prove to be effective marketing for your business.
- Credibility
In today’s society, it’s almost expected for a company to have its own presence online. Many would-be customers are somewhat distrusting of companies that don’t have their own website and email address, just as they would if your company had no physical address and phone number. Your website is the ideal tool for you to share vital information with your customers about your business. In addition to that, having a well-made website, that is easy to use, and navigate through, will make your customers more comfortable with your services as a whole. If your site looks great, then people will generally have a great opinion about your business as a whole.
- Your Competitors Have Their Own Websites
The vast majority of consumers start their buying journey off, by conducting their own research and listening to recommendations from friends and family members.
Studies have shown that once a consumer has made up their mind about what they want, they will immediately begin their research, which in most cases (as least 70%+ of the time) will start on the internet, where they will look to find testimonials, reviewers and other informative material.
It’s for this reason why you want to put yourself out there, to your company more competitive. As anything else will simply give your would-be customers a reason to buy from someone else.
- It’ll Increase Sales
This should already be your main motivating factor, so should go without saying. However, I’m going to say it anyway, having your own website will only help your sales. There’s never been a case where creating a website for a business, decreased sales, so it’s a win-win, regardless of what kind of service you’re offering. If you want to expand your business, you can’t go wrong with your own site.
Even if you spend a great deal of money on creating your site, it’s more than likely that you’ll make all that money back, when the site is up and running, and you don’t need to go the ecommerce route, either. Just create a website that’s informative. If you make your website more personal, then it will help your site engage with your customers. Such personal writing will create that necessary connection that you would otherwise hope to create, if it were a customer walking into your shop. The more information that you are able to provide, the greater chance there is, of your potential client purchasing something.
When you create your own online store, you essentially double your clients buying options, as they now have a physical and virtual store to purchase from. If your customer has a sudden notion to buy something, they need only log onto your site and buy, without having to drive several metres or miles to visit your physical store.
- It Expands Your Market
When you create your own website, it immediately becomes accessible to everyone in the world, this allows you to break through, what otherwise would be barriers to foreign locations. Anyone, from literally anywhere in the world, will now be able to find your business and purchase something.
- It Creates a Resource Location for Staff
In addition to it creating additional avenues for your customers to purchase, your website can also be of benefit to your own employees.
You can now create separate pages, which you can password restrict, so only your staff can access it. These pages can provide a wide range of material from instructional material, self-service, internal forms and the like. All of which can help your team better carry out their daily duties.
–AUTHOR INFO—
Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website <a href=”https://www.compuchenna.co.uk/“>https://www.compuchenna.co.uk</a>.
